In the old days, websites were born in the same manner attorneys do their sueing business. Every working hour spent on designing and developing a website was billed from the customer. In addition, a hefty license fee was added for the content management system— a custom built buggy monster developed in house by every web agency.

Those initial investments turned out to be actually recurring. Every three to four years customers felt that their website needs a revamp or a total redesign as design styles shift as quickly as fashion trends. Running costs (hosting, updating the system, editing the content) seemed so small in contrast, that they were added on top of this with no one even caring.

That's the main reason we built Edicy in the first place — you can build a website in minutes with it. And it will instantly have a beautiful design and great system for the recurring price of quality hosting.

The difference of what we were doing before Edicy and what we are doing now can be illustrated with the following graph:

Customers have won.

Of course many companies still need a custom design and integration of external systems for their website. It will never change—truly great design is unique, whilst truly great systems are standardized.

There are a number of agencies building beautiful custom websites on Edicy, while Edicy itself remains the same for all the hundreds of thousands of users.

Most of Edicy users are happy with building websites on their own upon a standard design theme though. One can personalize a design by just laying out content thoughtfully.

We have won too.

I like to do business where everyone wins. You get the costs down and quality up, we can focus on building a great system and agencies can focus on building great sites.

That's why.