Website Structure Cheat SheetMay 17, 2013
The most important part of any company's web presence is — of course — their website. Content is in turn the most important component of those sites. The reason why so many websites are left behind (or even worse, never made) is always the same. People don't know what to write there, how to lay it all out.
We've created Edicy design templates so that you'll have this tough part — initial site structure and default content — in place right away. On the basic level most of the websites are very similar.
Here's our universal cheat sheet for your website's structure that's reflected also in any of our designs.
Main landing page.
- This is company name or logo.
- Headline or slogan (describing what you are, do or sell).
- A short paragraph introducing the business model or proposal of your company. A good guide to think about reasonable length is: "Does it all fit on a smartphone screen?"
- Key illustration. It is a very good idea to put an image to the first page that describes what you do. You can find a suitable one from iStockPhoto or some other image stock for a small fee. You might even find a logo icon from there.
- Menu with links to all second level sub pages and alternative language versions of the website.
- Footer or sidebar with contact information.
Products or portfolio.In case you have more than one case study presented or product sold, you should start with a separate page for product or case study listing. Each product or case should then have a separate page so visitors can share a direct link to it. It should feature the name, description, some images and a call to action — e.g order the product or get a quote for a similar product.
Blog or news.
Some useful references for getting started:
- Tour video - getting started with Edicy
- Creating a multilingual website
- How to create a great website, pt 1: Introduction
- How to create a great website, pt 2: Gathering team
- How to create a great website, pt 3: Writing content
- How to squeeze most out of the designs
- How to squeeze most out of the designs, pt. 2
- How to start a business with (almost) no cost
- Congratulations! You've finished your website. Now what?